A connoisseur of quality, perfection and universal design excellence, Bijan was a genius marketer of perception and image for his men’s couture, haute and multi-billion dollar empire as the peerless purveyor of elegance and affluence, was uniquely forged in 1976 on Rodeo Drive in Beverly Hills, by just three words, ‘by appointment only’, offering him unprecedented access to the greatest wealth in the world. He was a treasure of enormous admiration and remarkable creative brilliance.
Bijan was wise and voraciously charming, possessing the daring innovation of a true pioneer. He originated the embodiment of ‘luxury’ ahead of the world that had not even begun to understand the precise essence of the tenet. Bijan was a powerful leader knowing that what makes greatness is starting something that lives long after.