The House of Bijan, simply known as Bijan, is the legendary by appointment showroom in Beverly Hills. The boutique stands alone as the international authority on style and leader in men’s fashion, jewelry and fragrances. For more than 36 years, House of Bijan has been designing seasonal collections for the most powerful men in the world. Quality, classic elegance, and “one of one” creations are the terms that define Bijan’s fashion philosophy.
The February/March 2012 edition of Gulf Connoisseur features the Bijan Limited Edition Rolls-Royce Phantom in orange, Bijan’s sparkling diamond Pavé bracelets, and the fine collection of travel accessories; and as well as Bijan’s luxury fragrances and magnificently colorful displays within the House of Bijan’s Beverly Hills showroom. Pages 26-29.
The magnificent two-level $12 million Mediterranean style palazzo men’s showroom on Beverly Hill’s Rodeo Drive, is the picture of opulence: Napoleonic swords resting on Italian antiques; a French armoire fronting the dressing room; mahogany staircases; closets known as “The Private Collection” a $2 million original Fernando Botero painting called “The Rich”, and a Baccarat crystal chandelier adorned with over 1,000 amber-colored bottles of Bijan’s best-selling signature perfume “Bijan Classic”…The creator and visionary of this “By Appointment Only” Showroom was the designer, simply known by his first name, Bijan.
As a child, Tehran-born designer Bijan Pakzad regarded his businessman father as a model of sartorial style. Every morning, young Bijan would observe him as he got ready for work; the older man a figure of propriety in a sharp double-breasted suit with matching tie and pocket square, fine-looking watch, and well-polished shoes. “I was so impressed,” Bijan recalls. “I thought his image represented perfection.”
Rolls-Royce Motor Cars has teamed up with world-renowned designer Bijan Pakzad to produce a series of limited-edition cars priced, depending on options, at $1,000,000 and up. The collaboration was announced at an exclusive reception for the press at Bijan’s Rodeo Drive boutique in Beverly Hills on the eve of the Los Angeles Motor Show.
He is a man who owes America his everything, his success, his name and his wealth. Meet Bijan Pakzad who has changed the way people see design. Just a whiff of one of Bijan’s fragrances is enough to transport you to another world, and you get addicted to it; it has now become an essential part of the contents of my handbag.
Con el lema “By appointment only”, Casa Bijan abrio sus puertas en el año de 1976, dentro de la reconocida y prestigiada avenida Rodeo Drive en Beverly Hills. La mente maestra detrás de cada diseño, Bijan Pakzad –de origen irani-, arribo a Estados Unidos en los 70, luego de estudiar diseõ de modas y textiles en 1960. Su estilo, siempre tendiente hacia el lujo, lo llevó a crear diseños para la Familia Real en Irán, incluido el Primer Ministro y los jet-setters de Oriente Medio.
Notorious for his custom-made creations, Bijan has expanded his empire beyond clothing and into the world of Automobiles-Rolls-Royces to be exact. Everyone who’s anyone knows him. You have seen his huge billboard in Los Angeles. When you’re on Rodeo Drive, Beverly Hills, you automatically notice the Yellow Rolls Royce Phantom parked in front one day, and his Bugatti or yellow Ferrari the next.
With a client list that reads like a Rolodex of the rich and richer, an iconic Rodeo Drive storefront and those famed billboards at Sepulveda and Santa Monica Boulevards, Bijan Pakzad is one of LA’s most recognized residents. Known simply by his first name, the effervescent and charming Bijan has been holding court in Beverly Hills for more than three decades…
Bijan is a man who creates some of the most expensive designs and accessories in the world, yet behind it all, he is a rather simple, straightforward man. He has built a multi-billion dollar empire and everything that money can buy, but for Bijan, the greatest pleasures in life come from three things: family, friends, and color.
With U.S. Presidents, Hollywood celebrities and members of the Royal Family as clients, you’d think that renowned menswear designer Bijan Pakzad (known simply by his first name) has seen and done it all. There’s the lavish home, elegant Rodeo Drive showroom, beautiful girlfriend, priceless artworks, celebrity friends and private jets.
At the young age of ten, Bijan Pakzad already knew what he wanted to do with his life. Inspired by his dapper-dressing father, Bijan developed an affinity for clothing and vowed to become a designer. What’s more–he further determined that he would be Number One in the world in what he would do. Today, a simple glimpse into the world of Bijan reveals the incredible success of this multi-talented genius.
LE: What are the elements of style that make a well-dressed man? BIJAN: Even if you’re a billionaire, a graduate of Harvard or Le Sorbonne, the first 15 minutes when meeting someone is the most important as far as assessing personnel qualities and grooming standards. Men make a definitive statement about themselves with their clothing as well as accessories. Everything must be impeccable. Great accessories can make an outfit, as will a good sense of humor. No one ever objects to a little creativity.
Bijan is just about the only designer with a world-famous name who works exclusively with men. And not just with men, but with the “realest” men there are. Don’t be misled by the cliché that sets teeth on the edge on this side of the ocean. America is a country where many words mean exactly what they’re supposed to mean.
